COMING SOON
Website design services.
INTENTIONAL Web DESIGN FOR BRANDS READY TO STAND OUT
Thoughtfully crafted & built to grow.
Building a business takes more than effort—it takes heart, vision, and commitment. Your website should reflect that same dedication: a place that feels inviting, credible, and built for the long haul.
For outdoor brands and businesses, a website is more than a place to list services—it’s where your story lives online. It’s the first glimpse into the landscapes you work in, the experiences you offer, and the values that guide what you do.
I design websites that capture that story with intention. By blending thoughtful visuals, clear structure, and an intuitive user experience, I help translate the feeling of being outside into a digital space. The result is a website that feels grounded, memorable, and true to your brand—one that invites people in, builds trust, and encourages them to explore what you offer.
01. Semi-Custom Website
My semi-custom website package is designed for businesses who want a polished, high-end website without the commitment & cost of a fully custom build. It combines the care and attention of custom design with a more efficient, guided approach—so you get something beautiful, intentional, and built to last.
You’ll begin by choosing from a my collection of exclusive, in-house templates (not available for public purchase) that I custom designed from scratch. They have all been intentionally designed for outdoor service providers, with strategy, storytelling, and performance in mind. From there, I'll thoughtfully tailor the template to your brand—including typography, color palettes, imagery. . Sections can be slightly adjusted or removed as needed, ensuring the final site feels cohesive and aligned to your goals.
The result is a professionally tailored website, without the longer timeline or complexity of starting from a blank canvas. It’s a refined yet approachable way to build a strong online presence—one that reflects your business with clarity, care, and confidence.
TIMELINE: TBD
INVESTMENT STARTS AT: TBD
Your investment includes:
+ SHOWIT TEMPLATE FROM MY COLLECTION
+ CONTENT PLANNING WORKBOOK & AI COPYWRITING SUPPORT
+ Complete content and brand implementation OF UP TO 6 PAGES
+ 3 STANDARD ADMIN PAGES (TERMS, PRIVACY POLICY, 404)
+ MOBILE optmization
+ BASIC SEO SETUP (ALT TEXT, PAGE TITLES, META DESCRIPTIONS)
+ EMAIL FORM, SOCIAL MEDIA, and GOOGLE ANALYTICS INTEGRATION
+ 2 ROUNDS OF REVIEW & REFINEMENTS
+ WEBSITE WALK-THROUGH & TUTORIAL
+ DOMAIN CONNECTION + LAUNCH
+ 7 DAYS OF EMAIL SUPPORT POST-LAUNCH
02. Fully Custom Website
My fully custom website design is built for businesses ready to invest in a truly one-of-a-kind online presence. This approach is ideal if you want complete creative freedom, and a website that’s designed entirely around your brand, your story, and your long-term goals.
We begin with strategy and creative direction, taking the time to understand your vision, audience, and how your website needs to function. From there, every page is designed from the ground up. Layouts and page structure are all intentionally crafted to create a cohesive, immersive experience that feels unmistakably yours.
The result is a deeply considered website that’s tailored in every detail, built to grow with your business, and designed to leave a lasting impression. It’s a collaborative, hands-on process focused on creating something meaningful, enduring, and distinctly original.
TIMELINE: TBD
INVESTMENT STARTS AT: TBD
Your investment includes:
+ A CUSTOM DESIGNED SHOWIT WEBSITE
+ CONTENT PLANNING WORKBOOK & AI COPYWRITING SUPPORT
+ STRATEGY & CREATIVE DIRECTION
+ UP TO 6 CORE PAGES OF WEB DESIGN
+ 3 STANDARD ADMIN PAGES (TERMS, PRIVACY POLICY, 404)
+ MOBILE optmization
+ BASIC SEO SETUP (ALT TEXT, PAGE TITLES, META DESCRIPTIONS)
+ EMAIL FORM, SOCIAL MEDIA, and GOOGLE ANALYTICS INTEGRATION
+ 2 ROUNDS OF REVIEW & REFINEMENTS
+ WEBSITE WALK-THROUGH & TUTORIAL
+ DOMAIN CONNECTION + LAUNCH
+ 14 DAYS OF EMAIL SUPPORT POST-LAUNCH
From START TO LAUNCH
How it all works.
STEP ONE
Discovery and prep work.
Fill out the inquiry form. I’ll reach out shortly after to book a free discovery call to see if we're a good match for your needs and goals. I'll provide you with a proposal and workbook to help you write your content & gather everything you will need. Once you have everything ready to start, you’ll sign a contract and pay an initial deposit to reserve your start date.
STEP TWO
Design and develop.
On your start date, we'll meet for a strategy call to discuss all pages, customizations & ensure the final result will align with your goals. Then I'll get to work to either customize your template of choice OR design your custom website. I typically start with the homepage first, and then move on to the remaining pages.
STEP Three
Review and refinements.
You’ll get two rounds of review and refinements. These will be quick turn-around times, but I want to ensure you are happy and give your final approve before I hand you over the website and launch it!
STEP FOUR
Launch & celebrate!
I'll transfer your final, approved website over to your Showit account. From there I will help you complete all final set up required, connect it to your domain, and launch your brand new website!
MY PLATFORM OF CHOICE
Why I love Showit.
User-friendly AND easy to maintain.
Showit takes the stress out of website maintenance. It is a website builder and host all-in-one. The page builder utilizes drag and drop functionality for easy updates or changes on your own, but with minimal limitations.
Custom mobile OPTIMIZATION
You'll have full creative control over what your website looks like on desktop and mobile with the side-by-side page builder, to ensure every page is designed and optimized for a smooth experience on all devices.
No coding required. Ever.
No-code page builders are gaining popularity, because they don't require a degree in order to make updates or changes to your website on your own. Showit also comes with a learning library filled with easy-to-follow articles and videos.
ATTENTIVE SUPPORT TEAM.
Showit has a fully-dedicated support team at your finger tips if you ever need help, with a messenger service built right into the Showit app. They typically respond within 1-2 hours during their business hours.
Simple pricing plans.
When it comes to purchasing your Showit subscription, there are 3 tiers of pricing plans to choose from. This gives you the flexibility to only pay for what you truly need. You can find more information here.
Integrates with your existing tools.
You can embed many third-party tools you might already use! You can check out the full list here. Additionally, you can easily create buttons that link to any external websites, reservation tools, and more!
StILL UNSURE?
Frequently asked questions.
When bookings do become available, projects will be scheduled on a first-come, first-served basis. Once everything is ready to begin, a contract will be prepared and a selection of start dates will be provided. A non-refundable deposit will be required to reserve your chosen start date, and clients will be asked to be available during their scheduled design and development window for timely feedback and reviews.
This approach is designed to ensure a focused, efficient process—and the best possible outcome for every website project
- A finalized logo and brand guidelines. (If you have a logo but don’t yet have brand guidelines, I offer a website style guide service for additional cost, to establish colors, fonts, and basic visual direction before we start.)
- All of your website content, including any legal pages (terms, privacy, etc.)
- A decent selection of at least 15 high-resolution images, that capture your business and services.
If you have a logo that was designed by brand specialist, they likely would have provided you with brand guidelines as well. Both a logo and branding help guide the look and feel of the site, ensuring everything feels intentional and cohesive.
If you have a professional logo but don’t have brand guidelines, I offer a website style guide service that covers the essentials—like colors, fonts, and basic visual direction—to support your website build and allow us to move forward. This is an additional cost and will extend the project timeline. (Note: This will be a required service unless you prefer to work with a brand specialist prior to building your website.)
At this time, I don’t offer logo design services. If you don’t yet have a logo, I recommend working with a graphic designer to complete that step before we begin.
After you submit your copy to me (and with your approval), I’m happy to leverage AI tools to help polish and refine your content so everything flows smoothly on your final site.
If you’d prefer more hands-on support with messaging or want to go deeper with SEO strategy, you’re welcome to work with a copywriter separately—especially one who specializes in SEO and marketing.
❌ What's Not Included:
- Logo and brand guidelines. (Required before we start.)
- Website copywriting, including any legal policies and terms. (Required before we start.)
- High-resolution images/profressional photography. (Required before we start.)
- Your domain. (Required just before launch.)
- Your Showit subscription. (Required just before launch.)
- Advanced SEO services.
- Font licenses.
- Third-party application sourcing and/or setup. (Such as booking apps.)
- Web accessibility, and/or any other compliance services.
- Blog setup & migration.
- Advanced, custom functionality. (Such as ecommerce.)
- Ongoing updates, maintenance and support after launch.
If you’re unsure whether Showit is the right fit for your business, I’m always happy to help you evaluate your options. I’ve worked across a range of platforms—including Wix, Squarespace, and Shopify—and each has its strengths depending on your goals. If another platform would better support what you need right now, I’ll be honest and upfront with you. Your website is an investment, and it's super important to select a platform that truly supports your needs and goals—both now and as your business grows.
When your website launches, I’ll walk you through everything step by step so you feel comfortable and confident making updates on your own. We’ll cover things like:
- Changing text and images.
- Adding or removing sections.
- Creating new pages as your business grows.
- …and more.
My goal is for you to leave the process feeling empowered—not overwhelmed—so you can easily care for and evolve your website over time.
Rather than starting from a blank canvas, we’re building on a strong foundation that’s already been thoughtfully crafted. Through customization of design, layout, and content, your website will feel polished, intentional, and aligned with your brand—while benefiting from a more efficient process. The result is a high-quality website that looks and performs beautifully, without sacrificing craftsmanship.
If you’re ever unsure whether a semi-custom or fully custom approach is right for your goals, I’m always happy to talk it through and help you choose the best fit.
Showit Website Design Services Coming Soon
The services outlined on this page are planned services that I am aiming to offer in the near future, and are shared here to so you can get a feel for my scope, approach, and direction. I do not have a confirmed date yet, but this page will be updated when my waitlist is open. Thank you for your interest and patience!